4 SEO metrics that organizations should employ in 2023

4 SEO metrics that organizations should employ in 2023

In the world of digital marketing, SEO metrics are one of the most important ways to figure out how well your SEO campaigns are doing. If you don't use these metrics to measure how well your website is doing, you might miss out on important information that could help you improve your SEO strategy.

In this blog post, we'll talk about the four most important SEO metrics that businesses like storage Victoria, SEO Vancouver agencies, piano lessons Richmond, and GA4 consultants should use in 2023.

1. SEO (search engine ranking)

Your website's search rank is the most important SEO metric you should use to measure how well your SEO is working. After all, the main reason to use SEO on your website is to get it to show up higher in search results for terms related to your business.

There are a few SEO tools you can use to track and study your website's search rankings. Google Search Console (GSC) and SEMRush are two of the most popular. With these tools, you can see where your website ranks for certain search queries. Using this metric, you can tell if the search ranking of your website is going up or down.

2. Landing Page Visits

Using Google Search Console or Google Analytics 4, you can see on which pages of your website people who find you through search engines land. You can also see if organic traffic to these pages is going up or down, which will help you decide if you need to change your SEO strategy.

For instance, if you notice that organic traffic to one of your most important service pages is going down, you can use Google Search Console to see if the page's search ranking has gone down over time. If the page's search ranking stays high on Google for targeted search terms, the drop in organic traffic to a service page could be due to less demand for the service it offers, which leads to fewer online searches and less organic traffic.

3. Changes and Rates of Change

Conversion is when someone does something useful on your site. For a website that sells things, that could be sales. For websites that don't sell things, like those that offer services, a conversion can be a contact form submission, a download, or something else.

The number of conversions divided by the number of sessions or users is the conversion rate. You can use the conversion rate to figure out how good your organic traffic is and how good the content on your site is. Using this metric, you can tell if the content on your website is bringing in good organic traffic and if your website is interesting and easy to use.

4. Content Engagement

You can find out how engaged your organic visitors are with your content by using Google Analytics 4. You can track things like clicks, scroll depth, engagement time, file downloads, and video plays. Measuring how engaged your organic visitors are with your content lets you know if you're giving your audience content they're interested in and getting organic traffic that's interested in your content or services.

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Hey, I’m Rachid. I’m a writer. I am a fan of technology, sports, and education. I’m also interested in entrepreneurship and design.

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