Websites have an average of 48 trackers, according to research

Websites have an average of 48 trackers, according to research

According to NordVPN's most recent data, websites contain an average of 48 trackers. Social networking websites contain even more—on average, 160 trackers.

Then there are health websites, each with 46 monitors. With an average of 28 trackers, digital media sites rank third. With four and one trackers per domain, respectively, pornographic and government websites had the least amount of tracking.

The majority of the trackers discovered belonged to third parties. Google accounts for around 30% of third-party trackers, Facebook for 11%, and Adobe for 7%. These businesses then utilize the information gathered for marketing purposes.

"The number of website trackers is primarily determined by a country's data-protection legislation. As a result, websites in Central and Northern Europe, where GDPR restrictions apply, have fewer trackers. However, in the United States, no single regulation protects the privacy of all types of data in all states," explains Daniel Markuson, a NordVPN digital privacy specialist.

Researchers examined the top 100 websites in 25 nations across the globe. They could check how many trackers (such as cookies or tracking pixels) those websites utilize to learn more about their visitors by using three different tracker blockers.

Why are trackers harmful to users?

Trackers are often included in website code and are difficult for an ordinary user to notice. Trackers may gather information such as IP address and location, browsing history, a user's clicks on a website, and what things they looked at and for how long, as well as information on the browser and device they're using.

Trackers may assist website administrators in improving the user experience by evaluating how visitors interact with their website.

On the other side, the information is used to develop a user profile that is then sold to third parties (such as Google, Facebook, and Adobe). They utilize the profile to display more targeted and intrusive advertisements to visitors as they go from website to website.

The worst-case scenario is that hackers get this information. They might create a complete profile of someone and use it against them in a phishing attempt by generating a highly personalized and convincing message.

How to Avoid Being Tracked

According to a NordVPN survey, 47% of users are concerned about being tracked by social media giants (such as Facebook), 39% are concerned about their data being collected by information and advertising aggregators (such as Google), and 38% are concerned about marketing agencies gaining access to their data.

Daniel Markuson outlines some methods for people to become less trackable online:

. Make use of a VPN. By utilizing a VPN, you can mask your true IP address and location from all third parties, including your ISP, cybercriminals, network administrators, and marketers, by utilizing a VPN.
Install tracker blocking software. These prevent your browser from gathering information about you and may also function as an ad blocker. Some tracker blocks, such as NordVPN's Threat Prevention, provide additional cybersecurity functions, such as malware protection.
Use privacy-protecting browsers. Get an internet browser designed exclusively for those concerned about online privacy: no auto-syncing, no spell-check, no auto-fill, and no plug-ins.
Get rid of Google. Google collects a lot of information about you; if you want to prevent this, you'll have to use other email providers and search engines.

The research methods may be found here:

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Hey, I’m Rachid. I’m a writer. I am a fan of technology, sports, and education. I’m also interested in entrepreneurship and design.

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