Should you use artificial intelligence for content marketing?

Should You Use Artificial Intelligence for Content Marketing

Small companies cannot hire writing and content development teams. If you are new to the industry and do not have a marketing budget, you may have to do everything yourself using the tools you have.

Artificial intelligence (AI) seems to be a good compromise. It allows you to create more content without having to hire a whole crew at much higher costs.

However, is it truly appropriate for your content marketing strategy? Are there any potential issues? Finally, is it really effective?

Why Would You Use Artificial Intelligence for Content Marketing?

Many websites continue to get a large ROI from content marketing. You cannot, however, create anything you want and expect fast results. To maximize ROI, you must regularly provide high-quality content.

Unfortunately, this is not a simple task. After all, creating high-quality material is difficult. As a consequence, content marketers are unable to develop as much material as they would like. As a result, to increase content production, many marketers hire content writers and site managers.

Large corporations may employ a complete staff of editors, researchers, and writers to guarantee that fresh information is published numerous times every day. If you're new to SEO or run a small company, you may find it difficult to keep up with your competitors.

Long-form blog entries may be created from scratch using AI content generation technologies. In most situations, all you need is a title, a few keywords, and a few modifications to generate a quick 1,000-word blog article. This seems to be an excellent approach for small content marketing organizations to compete with larger corporations.

Potential Issues With AI Content Creation

Google is tightening its grip on artificial intelligence-generated material. As a consequence, numerous websites that were doing well in recent years have ceased receiving visitors entirely. To clean up the SERPs, Google has effectively penalized AI content.

Keep in mind that Google emphasizes the end user. As a result, they want searchers to come across high-quality, relevant material. AI-generated work is often robotic, stiff, or plain plagiaristic. Because bot-generated material is less cohesive than content authored by genuine content authors, Google prefers to avoid it entirely.

Even the most costly AI content algorithms sometimes generate language that is illogical, out of date, or irrelevant. The produced material isn't always related to the title and keywords you provide. As a result, if you're not cautious, you can wind up posting nonsense that none of the end users would like.

Can you still use AI in content marketing?

Yes, surprisingly.

Despite all I've said to the contrary, there is a method to leverage AI content generators to speed your content development. However, AI content tools cannot be used to produce content from scratch. You'll still be penalized if you utilize a generator, copy-paste the output, and publish it without thinking.

Instead, you may employ AI content technologies to assist you in creating better content. Here are some suggestions for incorporating them into your content strategy:


  • Collect content ideas. If you're stuck for ideas, AI content tools may provide titles, keywords, and talking points for you to elaborate on.
  • Use them to create an outline. Instead of allowing the AI generator to perform all of the work, provide an outline of prospective discussion topics. You may modify the outline by adding and removing points as you see appropriate. This will cut down on the amount of time you need to spend researching a subject.
  • Give your AI-generated material a "human touch." In AI-generated material, Google can recognize illogical, almost robotic words. To avoid the penalties, you may build a draft using your AI tools and properly modify it. More conversational language, a relaxed tone, and realistic examples may be added here.

It should be noted that substantial time and effort are still required to make AI content less spammy and robotic. Your AI content tools are no longer employed for immediate copy-paste material in this situation. Instead, it's simply another tool to help you enhance and expedite your creative process.

Should You Invest in an AI Content Creator?

You may, but you must be aware of the hazards associated with uploading unedited AI-generated material. A competent word processor, grammar tool, or plagiarism checker may be a better first pick for a small firm wanting to invest in content marketing tools.

If you already have all of the fundamentals, you should think about investing in an AI content tool to speed up the creative process.

Nonetheless, Google prefers information that appeals to actual people when doing searches. As a result, you should use extreme caution while using AI.

You cannot rely on it to generate material for you. Otherwise, your website may face fines and lost visitors.

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Hey, I’m Rachid. I’m a writer. I am a fan of technology, sports, and education. I’m also interested in entrepreneurship and design.

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