In a free SEO course, what should I learn first?

In a free SEO course, what should I learn first

Search Engine Optimization is a subject that practically everyone who works in the digital arena, directly or indirectly, is interested in. However, many people are unsure where to begin. It's not clear since it's such a broad subject. There are several websites that provide SEO classes, both paid and free. If you want to save money, you may take advantage of Local Client Takeover's free SEO classes. You will get extensive instruction in all important areas, allowing you to quickly progress from novice to expert.

Do you want to take a free SEO course? Here are the first things you should expect to learn:

Keyword Investigation

Finding terms or phrases that people type into search engines like Google, Bing, and Yahoo to get information about your website or company is what keyword research entails. This may be done manually or automatically using a platform like Google AdWords or Bing Ads.

The idea is to discover keywords that are related to your company but not too competitive so that when people search for them, your site will show up on the first page of search results.

For example, if your company offers t-shirts, it's a good idea to start with the phrase "t-shirt." You might also seek for synonyms (for example, "trendy t-shirts").

Backlink Fundamentals

Backlinks are the foundation of every SEO campaign. They assist you in achieving your objectives by driving traffic to your website, enhancing your ranking, and expanding your online exposure. Backlinks, on the other hand, might be perplexing to new users.

There are two methods to get these:


  • You may request that other individuals or companies connect to your site by including a link to it on their websites (this is referred to as an "external" link). An "inbound" link is one that leads visitors from other websites to yours.
  • Outbound links take you somewhere else. It redirects you to another webpage or website.

URL Administration

Make sure your URLs are easy to read, remember, and are search engine friendly. It is critical to consider how people search for your material rather than merely concentrating on keywords or phrases that are already related to your site or business.

For your website to be indexed, it must have a logical URL structure and be arranged in a manner that makes sense to humans (for example, if you write a blog post on [subject], you should definitely call it [topic] blog).

It makes it simpler for individuals to rapidly access information on [a subject] on the web. It also makes it easier for search engines like Google and Bing to scan your site, and when they do this more efficiently, they may index your site faster.

Content Promotion

Content marketing entails creating content to attract more visitors to your website and then converting them into consumers. Once they're there, you might attempt to persuade them to purchase anything from you, such as a book or membership site.

Many people believe that content marketing involves creating blog entries or social media postings about your company. But that's just half the story! The other half is understanding how to successfully market those posts so that people notice them and click on them. You'll want to learn how to discover the ideal audience for your posts, whether they're on Facebook groups or Reddit, as well as how to write appealing headlines and descriptions that will pique people's interest.

Content Organization

Structured material is easier for search engines to index and interpret. It entails including headers and subheadings, paragraphs with adequate spacing, and connections between various web pages (so Google knows where one topic ends and another begins).

You may also include meta descriptions, which tell Google about each page and urge them to rank it higher than longer pages with fewer details!

Web analytics is the collection, organization, and analysis of data about your website's visitors. This data may assist you in determining how to improve your site for search engines and boost traffic.

Web analytics


Tools are critical for understanding how people interact with your website, including what they're searching for, how they discover it, and how they interact with it.

Today, there are several online analytics solutions accessible, ranging from free services like Google Analytics to premium ones like Adobe Analytics. Some of these programs have more extensive capabilities than others, so before you begin learning web analytics, you must choose one that fulfills all of your requirements.

Website Administration

Website management refers to a collection of activities that website owners may apply to improve their chances of ranking highly in search results. These strategies include:


  • Choose a domain name that is related to the company and its goods or services.
  • Include unique and business-relevant information on your website.
  • Make sure your site is easy to browse so that people can locate what they're searching for.

So, to begin, understand how to prepare for SEO while creating a new website or renovating an old one. Then, using content optimization and XML sitemaps, learn how to improve the current pages on your site. Finally, by watching analytics data like traffic sources and conversion rates, you may learn to monitor and measure your success over time.

SEO for local businesses

Local SEO is the practice of optimizing your website for local search engines such as Google Maps, Yelp, and others. It's useful if your company solely services consumers in your city or nearby places.

When learning about local SEO, the first step is to understand what makes a good site—and then make sure yours has all of those components. These are some examples:


  • Having a correct address on your website
  • Include images of the real building where you operate (if applicable).
  • Having client reviews placed on your website
  • Using keywords relevant to your company's location across your web presence (including social media profiles),

You now understand the fundamentals of organic search engine optimization. With such information, you may go further into the topic while also providing your customers with significant search engine optimization suggestions. There are many additional features and sophisticated tactics in organic search engine optimization to understand. However, when you begin to apply the key principles covered, concentrate on mastering only one of these advanced tactics. Otherwise, things might quickly get perplexing.

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Hey, I’m Rachid. I’m a writer. I am a fan of technology, sports, and education. I’m also interested in entrepreneurship and design.

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