A Comparison between WordPress CMS with HubSpot COS

A Comparison between WordPress CMS with HubSpot COS

When a business or person wants to build a business or personal website, they need a CMS (content management system) or COS (content optimization system).

CMSs, in addition to making your website creative and effective, should guarantee that it is quick, reliable, and safe. There are various CMSs accessible to assist in the creation of all-around excellent websites. However, WordPress and HubSpot are two of the finest.

CMS WordPress

Let's begin with the first. WordPress, which was founded in 2002, is a free and open-source content management system that runs more than 43% of all websites on the internet today. Furthermore, WordPress powers more than 65% of all websites built using content management systems, followed by Shopify, which has a market share of just 6.6%.

So, what makes it so popular? WordPress, on the other hand, has a variety of free and paid plug-in tools to provide the greatest functionality and a good look. Furthermore, it is relatively simple to use, which means that anybody, regardless of previous programming background or experience, may create a website with WordPress. Furthermore, since WordPress is open-source, it has a large community of beginners and professional developers to assist you with any problem or question about any part of website construction using this CMS.

Advantages of WordPress CMS Development

Here are some advantages to working with a WordPress development company:

. Open-source: One of the most significant benefits of WordPress CMS is that it is open-source, which means that anybody with sufficient expertise and training may make modifications to the core platform. As a result, modifications are performed on a regular basis to enhance WordPress. Another benefit of WordPress being open-source is that developers add new features to the platforms on a regular basis, making the websites more complex.
Cost: Another big benefit of WordPress is that it is completely free to use. Certain extra plug-ins and features range in price from tens to hundreds of thousands of dollars, depending on their intended purpose. However, as a general rule, installing WordPress and creating and updating a simple website cost little to nothing.

FTP Access: WordPress gives you FTP access, which allows you to develop completely configurable websites. That is why so many consumers and businesses choose to employ WordPress developers in order to have total control over their websites.
Support: As previously said, WordPress powers over 43% of all websites on the internet; thus, you can imagine the WordPress community to be in the millions. Every month, over 77 million comments are left on articles in the WordPress community forums. So, if you have a problem or a question, chances are someone in the community has previously dealt with it. That implies you will get a definitive response within a few days, if not hours.
Plug-ins: While you can build a website with bare-bones WordPress, if you want to add more creativity and functionality, extra plug-ins and themes may be useful. Thousands of free and premium (paid) plug-in applications are available in the WordPress repository (a reliable source of free and premium plug-ins and themes). Plug-ins are used to enhance the website's functionality and customization. Themes, on the other hand, are used to tailor the look of the website to your tastes. When you hire a WordPress development company, they will use the best plug-ins and themes to ensure that your website is both artistic and functional.
Following the positives, let us look at the WordPress CMS downsides.

The Drawbacks of WordPress CMS Development

The following are the disadvantages of hiring a WordPress development business or expert:

Too straightforward: Every coin has two sides. While WordPress is simple to use, it produces a much too basic website without the additional plug-ins and themes. This is particularly true if you have no previous knowledge or experience creating a website using WordPress.
Security is one of the most noticeable features of any website. Unfortunately, WordPress powers more than 90% of the websites that are susceptible to cyberattacks. As a result, you must protect your website against assaults by utilizing a trustworthy server, encrypting information sent between the website and its users, and upgrading WordPress to the most recent version.
Speed: While you can create a WordPress website, it may not load quickly unless you have previous programming experience.
Knowing the benefits and drawbacks of WordPress may help you decide whether or not you want to employ a WordPress developer. Let's move on from WordPress to HubSpot.

HubSpot's COS 

(content optimization system), which was launched in 2011, is also among the top content management systems, but it is somewhat different and, more importantly, one step above the classic ones. It basically combines a standard content management system with marketing tools to help you make great websites, emails, blogs, and landing pages.

HubSpot COS allows you to develop your own unique themes and leverage the HubSpot App Marketplace to make your websites more functional through APIs. That means you won't need as many plug-ins to make your website more creative and feature-rich.

Benefits of HubSpot COS

Here are a few benefits of HubSpot COS:

Live Preview: One of the best things about HubSpot COS is the built-in drag-and-drop tool that lets you make changes or improvements to a website and see them in real time.
Support: Because there are millions of WordPress users, assistance from the community forums is feasible. However, this kind of assistance might seem disjointed at times. However, HubSpot COS has a centralized support center where you can reach out 24 hours a day, 7 days a week, through chat, phone calls, and emails.
Distinctiveness: Although considered a content management system, HubSpot COS is a bit different and one step beyond the others since it combines the standard characteristics of a CMS with marketing tools to produce amazing websites. The marketing and content tools that you must install individually in WordPress will be available as standard in HubSpot COS. Here are some of the built-in capabilities and tools in HubSpot COS:

  • SEO
  • A/B Testing 
  • Security features are included
  • CDN solutions.
  • design that is responsive
  • Collaboration on Content 
  • Tools for Blogging 
  • AMP Assistance
  • Making a landing page
  • Subscription 
  • Hosting
  • Social networking sites
  • Comprehensive analytics and much more

Customization built in: Through tailored features on the website, you may aim to attract new and recurrent consumers with HubSpot COS.

Following the positives, let's look at the downsides of HubSpot COS.

HubSpot COS disadvantages

Here are a few disadvantages of HubSpot COS:

Less Overall Control: Unlike WordPress, you do not have access to FTP. As a result, you will not have total control over the growth of your website. For example, you will not be able to choose the host service provider.
Not open-source: HubSpot, like WordPress, is not open-source. So, unlike WordPress, which has millions of professional developers regularly making updates and enhancements, HubSpot relies only on its in-house development staff. You also can't make any modifications to the platform at the same time.
Cost: Building a website using HubSpot COS is not inexpensive.

With the benefits and drawbacks of both WordPress and HubSpot COS discussed, you may find it simpler to make a selection for your website. If not, let's take a closer look at the distinctions between the two.

HubSpot vs. WordPress

To compare the two content management systems, we looked at a few key characteristics and determined which one is superior.

Utilization Ease

One of the major benefits of WordPress is its ease of use. WordPress allows you to build a completely working website without any previous programming knowledge or expertise. However, coding may be required if you want to create a more complicated website. Thousands of tutorials are now available on WordPress.tv and YouTube to assist you with installing WordPress and getting started quickly.

Hubspot isn't far behind WordPress in terms of usability. It is geared for usage on mobile or tablet devices and allows the user to get started immediately. Furthermore, HubSpot offers various pre-designed templates that may be used to create unique websites from scratch with no professional assistance.

However, unlike WordPress, which utilizes the widely used PHP, if you want to create a website with HubSpot, you must master its proprietary language, HubL (HubSpot Markup Language). Furthermore, HubSpot's built-in templates may not be sufficient for larger websites.

In terms of usability, WordPress CMS development has a slight advantage over HubSpot.

Hosting a website

Unlike WordPress, HubSpot COS does not provide sufficient control over the website. HubSpot, for example, does not allow you to choose the web hosting provider. WordPress, on the other hand, allows you to choose the web hosting company of your choice. As a result, WordPress takes the lead in site hosting. As a result, when it comes to web hosting, you may be better off employing a WordPress development firm.

Data accessibility

It is an essential component of any content management system. If you own the website, you will need access to the website data in order to perform a manual backup or CMS transition. Both HubSpot and WordPress provide website owners with legitimate data access.

WordPress is open-source, which means you may use, adapt, and distribute the platform anyway you see fit. As a result, you will have unrestricted access to data such as comments, posts, navigation menus, pages, and custom fields. Similarly, website owners who use HubSpot will have full access to the data. As a result, there is a linkage between the two content management systems. When it comes to data access, you may use any CMS development strategy.


If you want to generate money from your website, you must be able to efficiently monitor and analyze online traffic using analytics. HubSpot delivers strong statistics for your website when paired with its marketing solutions. So, with HubSpot, you can measure visitors and design successful marketing strategies right from the start.

WordPress, on the other hand, lacks built-in analytics. However, there are various free and paid analytics plug-ins in the WordPress library that may suffice. If you need options for analytical features, contact WordPress developers since they will supply you with all of the necessary data to assure increased sales and money. However, if you want a one-stop analytics solution, HubSpot is the way to go.

Page Creation

Every website requires several web pages, which may be developed by hand or with the aid of a content management system (CMS), with the latter being the more common and simpler option. HubSpot uses drag-and-drop website builders, which ensure that your website looks exactly as it does in the builder. As a result, you may customize it to your liking.

WordPress, on the other hand, offers some incredible plug-ins and themes that help build the most personalized web pages conceivable. These plug-in builders may be able to do more than HubSpot's page builders. So, when it comes to page creation, WordPress wins hands down.

Blogging with

WordPress is very extendable due to its variety of plug-ins and themes. So, although HubSpot offers some excellent blogging tools, WordPress may be able to compensate for all of them using its plug-ins. So, although HubSpot is simpler to use for blogging, WordPress will give you more functionality. So WordPress wins because if you come up with a feature for your blogging experience, this CMS system can assist you.

search engine marketing

If you want to optimize your website for the greatest SERP ranks, HubSpot is a fantastic CMS to use. It includes SEO tools for keyword searches, on-page SEO recommendations, and even strategic graphs for better content arrangement. Although WordPress lacks built-in SEO tools, its library of free and paid plug-ins will assist you with all of the functions offered by HubSpot and more. Furthermore, unlike HubSpot, WordPress plug-ins provide you with complete control over structured information, which helps your SEO functionality even more. That is why a WordPress development business is preferable for SEO.

Themes, which both WordPress and HubSpot offer, are required to create a distinctive and appealing website. Because most HubSpot themes are written in HubL, you may need the assistance of experienced developers to utilize them for website modification. WordPress, on the other hand, has hundreds of themes accessible for personalization, the majority of which can be utilized without any previous training or coding skills.


WordPress is an open-source content management system. On the one hand, you will have total control over and access to the website, but it may be more vulnerable to internet assaults and hacking attempts. To protect the security of your website, consider upgrading WordPress to the most recent version, choosing a trusted web hosting provider, or engaging a professional WordPress development business. You may also experiment with some of the security plug-ins to guarantee that your website is not vulnerable to assault. However, since HubSpot is closed-sourced, you will not have total control over your website, but it will also not be vulnerable to assaults.

HubSpot also takes care of all important tasks automatically, like making backups, scanning and testing, SSL protection, and upgrading.

Because both CMSs have their own methods of website security, this is a draw.

Assistance and Education

WordPress has an enormous user base. Every month, tens of millions of comments are left on community forum topics. So, if you have a problem or a question, there is a strong possibility that someone in the community has previously dealt with it. That implies you will get a definitive response within a few days, if not hours.

On the other side, there is a centralized support center where you may reach out 24 hours a day, seven days a week, through chat, phone calls, and emails. As a result, there is no obvious winner in terms of public support.

Both CMS systems have advantages and disadvantages. As a result, these comparisons may be enough to persuade you of the CMSs.

If you need a new website, you may engage WordPress developers or Hubspot specialists.

Final Thoughts

Every piece of data provided above shows that there is no obvious winner between the two content management systems. In terms of creativity and usefulness, both provide enormous degrees of flexibility. It all depends on the kind of website you desire and your level of website building knowledge. While creating a new website or hiring a professional to do so, make sure you thoroughly consider all aspects and make an informed decision.

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Hey, I’m Rachid. I’m a writer. I am a fan of technology, sports, and education. I’m also interested in entrepreneurship and design.

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