3 Ways to Improve Your Google Ads Quality Score

3 Ways to Improve Your Google Ads Quality Score

Quality Score is a diagnostic tool or measure that tells you how well your ad quality compares to that of other marketers. At the keyword level, the score is assigned on a scale of one to ten. A higher Quality Score indicates that, when compared to other marketers, your ad and landing page are more relevant and beneficial to someone looking for your term.

You may use the Quality Score diagnostic tool to discover where you can improve your ads, landing pages, or keyword selection.

The quality score is produced by combining the performance of three components:


  • Expected clickthrough rate (CTR): the probability that your ad will be clicked when it is displayed.
  • Ad relevance: how well your ad matches the intent behind a user's search.
  • Landing page experience: the degree to which your landing page is relevant and valuable to those who click on your ad.
  • Each component is rated as "above average," "average," or "below average." This assessment is based on a comparison with other marketers whose advertisements appeared for the exact same keyword in the last 90 days.

Here are three simple methods for increasing your Google Ads Quality Score:

1. Include Negative Keywords

The number of clicks divided by the number of impressions yields the click-through rate (CTR). For instance, if your campaign achieves 10 clicks out of 1000 impressions, the CTR is 1%.

If your CTR is under 1% or 2%, it might be because your advertisements are displaying for search phrases that aren't directly relevant to the population you want to market to.

For example, if you own a storage unit in Victoria and are bidding on storage-related keywords, but your CTR is lower than expected, it might be because your advertisements are displaying on unrelated keywords like "cloud storage" or "cloud computing storage." Add negative keywords to your campaigns to prevent your advertisements from displaying for search queries that aren't closely related to the keywords you're bidding on. Negative keywords restrict your ads from appearing in search results for specific keywords. If you add "cloud," "iCloud," and "computing" to your negative keywords, your advertising will not display in Google search results for queries including any of these terms.

2. Revise Ad Copy

Make sure the headlines of your ad material are closely relevant to the keywords you're bidding on. For instance, whether you're running a campaign for a GA4 consultant, SEO training Vancouver, or Vancouver gift store, make sure your headlines include relevant keywords so that your ad content matches searchers' purposes and captures their attention. For example, if you are running a campaign regarding SEO training in Vancouver, have one of your headlines state "SEO training in Vancouver" so that prospects seeking SEO training in Vancouver will be more inclined to click on your ad copy. This will increase the CTR and quality score of your ad.

3. Create a Useful Landing Page

Create a landing page that is directly related to your keywords and ad text. If you have a Google Ads campaign about GA4 consultation, for example, make sure you have a specific page on GA4 consultation. Use a generic digital marketing page as the landing page since consumers will be confused about which material to read or which portion of the landing page to browse to learn about your GA4 section.

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Hey, I’m Rachid. I’m a writer. I am a fan of technology, sports, and education. I’m also interested in entrepreneurship and design.

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