3 Easy Things to Include in Your Google Looker Studio Report

3 Easy Things to Include in Your Google Looker Studio Report

Google Looker Studio, formerly known as Google Data Studio, is a powerful and useful dashboard reporting tool that allows you to connect to various data sources, such as Google Analytics 4, Google Ads, and Google Search Console, and then create a report and display data from these sources on Google Data Studio. Once a report has been prepared, you may access it at any time and view the available data without any extra settings.

1. Google Ads Cost-Per-Click Month-Over-Month or Year-Over-Year

Keeping an eye on your Google Ads cost-per-click (CPC) number allows you to better manage your marketing budget and spot industry trends.

You can assess how competitive the advertising market is and whether you need to boost your budget by producing a scorecard, trendline chart, or table that compares your month-over-month or year-over-year Google Ads cost-per-click.

For example, if the CPC for the search phrase "SEO Training Toronto," "GA4 Consulting," or "SEO Training Vancouver" was $3 a year ago and is now $6, you must double your ad spend this year to produce the same amount of hits as last year.

2. Organic Search Landing Pages

Knowing where organic visitors are landing on your website might help you figure out what type of information or subjects your audience is interested in. Furthermore, keeping track of this data allows you to determine which pages on your website are more significant than others, allowing you to ensure that these higher-value sites are constantly operational and their website content is always correctly displayed. For example, if you own a bookshop in Vancouver and discover that the bulk of your website visitors are arriving on your used book shops Vancouver page, ensure that the page loads fast and that the website content is error-free and properly displayed on the browser.

3. The Source and the Medium

The source of your traffic could be anything like a search engine (like Google) or a domain (example.com). Medium: the broad source category, such as organic search (organic), cost-per-click paid search (CPC), or online referral (referral). Seeing which sources and mediums are delivering your website traffic and conversions will help you determine which digital channels are most efficient at creating good outcomes for your website. 

You may utilize this information to better manage your advertising budget. For example, if you're running both Facebook Ads and Google Display Ads and see that Facebook Ads outperform Google Display Ads in terms of driving visitors and conversions to your website, you may redirect some of your Google Display Ads budget to your Facebook Ads campaign.

Taghdoute Live

Hey, I’m Rachid. I’m a writer. I am a fan of technology, sports, and education. I’m also interested in entrepreneurship and design.

Post a Comment

Previous Post Next Post