How to Improve Poor-Performing Blog Posts

How to Improve Poor-Performing Blog Posts

Not every SEO and content marketing suggestion will work for your objectives. The best word count varies based on your audience; certain keywords perform better than others, and some themes never perform well in particular markets.

In summary, you should use digital marketing strategies that are appropriate for your company's objectives, target markets, and sector. To guarantee consistent ROI, SEO specialists constantly maintain, audit, and enhance every component of a website or blog. The appropriate keywords, design, and structure may require a few adjustments in order to move up the SERPs.

If your blog isn't operating well, you probably didn't install it properly someplace. Examining your underperforming blog articles, analyzing the data, and identifying the areas where you can make improvements are the keys.

Keep in mind that you are not required to remove or alter a blog post. To start receiving more from them, you just need to update the content and SEO.

Here are some quick improvements you may make to improve a blog post that isn't working well:

1. Carry out new keyword research.

The way audiences conduct their searches affects keyword rankings. As a result, new keywords might emerge while low-volume ones disappear. To change existing keywords and optimize for new, more desirable ones, it is advisable to undertake a fresh round of keyword research on a regular basis.

But fluctuating search volumes aren't the only factor to consider when revising your keyword strategy. In certain circumstances, the issue is not the number of searches but rather how well the keywords match up with the substance of the blog article.

This might occur when the blog post's content and conversations are unrelated to the specified keywords. The greatest, most relevant, and most educational material is what search engine algorithms are aiming to provide to users. Therefore, even if you've carefully selected a high-volume keyword, a blog article that isn't relevant won't generate as much traffic or lead to as many conversions.

2. Compare the data to your best-performing blog posts.

Examine your best-performing blog entries to see why some of your posts aren't generating as much traffic as others.

The fact that one is performing better than others might be for a variety of reasons. Start by examining and contrasting the following:

. writing format (tone, language, niche slang, etc.).
rate of click-through 
Drop-off rates
words used
Formatting (font styles, text size, sectionings, headers, etc.) (font styles, text size, sectionings, headings, etc.) 
Videos and images 
The target audience (the group you are writing for) 
Keywords (search volumes, relevancy, stuffing, cannibalization, etc) (search volumes, relevance, stuffing, cannibalization, etc.) 
Promotion (social media, email lists, newsletters, and so forth) (social media, email lists, newsletters, and so on)
Links, both internal and external,
Quality of general material (Is one more thorough or informative than the other?)

You want to conduct an exhaustive audit since there are several variables at play. Use tools like Google Search Console to gather as much information as you can about your blog. This will let you compare and evaluate the differences more effectively.

As a general rule, you should utilize a blog post that is doing significantly better than the others as a model for how to create new content and reoptimize existing ones.

3. Update Outdated Information

A one-way ticket to dropping down the SERP ranks is outdated information. They are seldom used by readers, so search engines and readers will both disregard a site that is full of them.

Your specialty may be impacted by new laws, trends, technologies, and goods. You should update your legal manuals if, for instance, a new law modifies a few legal procedures in your state. A new software update signals the need for fresh content in your tech blogs.

If your rivals write more current and pertinent content, they will ultimately surpass you in the SERPs. Therefore, you should update your previous content even before it begins to disappear. In this manner, you may make modifications right away after dropping in the rankings without having to wait for site crawlers to see them.

4. Take formatting and design into account.

It won't matter how well-written your blog article is if readers can't read it correctly. Visitors won't stay on your page if your blog posts are challenging to read and comprehend. Similar to this, you don't want your website to be glitchy, sluggish, or unwelcoming.

Consider the following, then:

site loading times or speed. 
Color palettes 
Menus and navigation 
both anchor texts and links. 
Size, color, and style of text
Lists and headings

In essence, website SEO may influence how your material is consumed. People should find it simple to read your posts and browse your website.

5. Promote your blog posts that aren't doing well.

Some blog postings require an introduction. It's a terrific idea to direct visitors to newly optimized content to get things started. This applies to posts with recently updated material, excellent pieces that lost traction, and previous posts that could be pertinent to your most recent content.

Use your social media, newsletters, and email drips to link to and promote them. For as long as they are pertinent and can be included in suitable anchor texts, you can also include links to prior posts in newer ones.

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Hey, I’m Rachid. I’m a writer. I am a fan of technology, sports, and education. I’m also interested in entrepreneurship and design.

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